Sat, Oct 17
Vodafone / EgyptFilm · Social · Digital & Tech

A Tribute to Constants.

A Vodafone Egypt Ramadan song and gratitude movement thanked loyal customers, supported by a loyalty programme in its app.

Brand
Vodafone
Agency
VML
Market
Egypt
Region
MENA

Results

  • NPS up 3 points
  • App users up 30%
  • About 400M social views

Case study source: VML Source ↗

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