Thai Health Promotion Foundation / Thailand / 2024Design & Packaging · B2B
The Seasoning of Change.
Thailand's health foundation swapped restaurant table condiment sets for miniature versions that hold just one meal's worth of seasoning.
- Brand
- Thai Health Promotion Foundation
- Agency
- Dentsu One Bangkok
- Market
- Thailand
- Region
- Global
- Year
- 2024
The challenge
Thais habitually add extra seasoning, contributing to kidney disease, hypertension and diabetes.
The idea
Rather than asking diners to stop, the foundation redesigned the condiment caddy so each container holds a single, healthier portion, cutting seasoning by more than three times. The small sets replaced standard ones in hundreds of well-known restaurants nationwide.
Results
- Over 400 restaurants took part
- More than 3 million impressions
Case study source: Activation Ideas Source ↗
