IWC Schaffhausen · Global · 2025Film
The Most Brilliant Failure.
IWC uses a once-overlooked watch to tell a story about ideas that take time to be appreciated.
- Brand
- IWC Schaffhausen
- Agency
- Scholz & Friends Berlin
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
The brand wanted to connect renewed interest in its Ingenieur watch with the history behind the design.
The idea
A period film combines the real history of Gérald Genta's Ingenieur SL with a fictional story about a green-dial watch and a racing driver. Screenings alongside F1 linked the archive model to contemporary film culture.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- IWC Schaffhausen
- Production Company
- Thirsty Film
- Director
- Rune Milton
- Executive Creative Director
- Jörg Waschescio
- Chief Creative Officer
- Matthias Spaetgens
- Cinematography
- Daniel Voldheim
- Post Production
- Chemistry Film
- Composer
- Asger Baden; Peder Pedersen
