KFC Arabia / Saudi Arabia / 2026Social · Digital & Tech
The Missing Chedrawi Cheese.
When KFC's cheddar sauce ran short in Saudi Arabia, a three-episode AI-generated drama cast menu items as suspects, inviting fans to theorise, meme and 'boycott'.
- Brand
- KFC Arabia
- Agency
- TBWA\RAAD
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
Results
- 4M+ views
- 85K+ likes
- 2.8K+ comments
- 130K+ shares
- No paid seeding (Meta and TikTok)
Case study source: TBWA\RAAD Source ↗
