Nissan Patrol / UAE, Kuwait, Oman, Qatar and Bahrain / 2019Film · OOH · Social · Digital & Tech
Conquer Everywhere.
Nissan relaunched the Patrol across Gulf markets with a campaign showing the SUV's capability in both the city and the desert.
- Brand
- Nissan Patrol
- Agency
- TBWA\RAAD
- Market
- UAE, Kuwait, Oman, Qatar and Bahrain
- Region
- GCC
- Year
- 2019
The challenge
Update the Patrol's rugged reputation to reflect its newer luxury, technology and family features while retaining its off-road heritage.
The idea
A master film and tailored digital and social executions presented the Patrol as a vehicle that could conquer different environments, supported by TV and outdoor media.
Results
- The WARC case reports that sales were 51% above plan.
Case study source: WARC Source ↗
Awards
- WARC Prize for MENA Strategy 2020 — Bronze and Research Excellence Special Award (https://www.albawaba.com/business/here-are-winners-warc-mena-strategy-2020-1373341)
Credits
- Brand
- Nissan Middle East
- Creative agency
- TBWA\RAAD
- Production company
- Big Kahuna Films
- Director
- Bruce St Clair
- Agency head of production
- Rouba Asmar
