Nissan Patrol / Bahrain / Kuwait / Qatar / United Arab Emirates / Iraq / 2026Film · Social · Digital & Tech
Dar Patrol CGI.
Nissan's CGI billboard illusion brings the Patrol's unstoppable reputation into social feeds.
- Brand
- Nissan Patrol
- Agency
- TBWA\RAAD
- Market
- Bahrain / Kuwait / Qatar / United Arab Emirates / Iraq
- Region
- MENA
- Year
- 2026
The challenge
Refresh Patrol's established reputation for a digital audience through a brief, shareable visual moment.
The idea
A phone-view CGI film imagines a Patrol breaking out of a billboard and driving from an urban setting back into the desert. The digitally created fake-outdoor scene carries the brand's unstoppable positioning into social sharing.
Case study source: TBWA\RAAD Source ↗
Credits
- Brand
- Nissan Middle East
- CGI production
- VRTX / vertex.cgi
- Media
- Media 24/7
