KFC Arabia / MENA / 2023Film · Social
The Originals.
KFC remade the hip-hop track "Brrr Brrr Brrr" with Egyptian rapper Abo El Anwar and Saudi rapper Slo Moe as the anthem for a regional campaign about its original recipe.
- Brand
- KFC Arabia
- Agency
- TBWA\RAAD
- Market
- MENA
- Region
- MENA
- Year
- 2023
The challenge
KFC wanted to make its heritage feel current to younger audiences across the region.
The idea
TBWA\RAAD built the campaign around a KFC version of "Brrr Brrr Brrr". Music video-style films directed by Maged Nassar pay tribute to Colonel Sanders and show today's KFC crews preparing the chicken, cut with close-ups of the crunch. Good People produced.
Case study source: Campaign Middle East Source ↗
Awards
- TikTok Ad Awards METAP 2024Sound On Please!Bronze
Credits
- Creative agency
- TBWA\RAAD
- Production
- Good People
- Director, Good People
- Maged Nassar
- Artist
- Abo El Anwar
- Artist
- Slo Moe
