KFC / UAE / 2025Digital & Tech · Social
Original Fake Games.
KFC took the misleading mobile game ads everyone scrolls past and built the games they promised. Original Fake Games is a free app with three playable versions of the most familiar fake ads.
- Brand
- KFC
- Agency
- TBWA\RAAD
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Gamers are used to ads for mobile games that look nothing like the game they download. KFC wanted to win credibility with young gamers by being the brand that kept the promise.
The idea
TBWA\RAAD recreated three well-known fake-ad scenarios, the rolling barrels, the giant pins and the trapped king, as real games, built by developer Eterna and released free on the App Store and Google Play. Gaming influencers managed by Power League Gaming tested and reviewed them, and KFC bought digital ads in the same spots where fake game ads usually run, linking straight to the real thing.
Case study source: Ads of the World Source ↗
Credits
- Creative agency
- TBWA\RAAD
- Media agency
- Hearts & Science
- Additional company (social and influencer management)
- Power League Gaming
- Production
- Piloto
- Additional company (game development)
- Eterna
- Chief Marketing Officer, Yum
- Ahmed Arafa
- Managing Director, TBWA\RAAD
- Joe Lahham
- Executive Creative Director, TBWA\RAAD
- Frederico Roberto
- Chief Strategy Officer, TBWA\RAAD
- Cathrine Bannister
- Strategist, TBWA\RAAD
- Ramez Rahal
- Creative Director, TBWA\RAAD
- Rodrigo Scapolan
- Arabic Copywriter, TBWA\RAAD
- Farida Abdelaal
- Senior Art Director, TBWA\RAAD
- Diogo Seibert
- Senior English Copywriter, TBWA\RAAD
- Sanele Ngubane
- Senior Art Director, TBWA\RAAD
- Leandro Werneck
- Art Director, TBWA\RAAD
- Omar Ibrahim
- Head of Communications, TBWA\RAAD
- Romy Abdelnour
- Head of Social and Content, TBWA\RAAD
- Tony Kayouka
- Senior Social Media Manager, TBWA\RAAD
- Hamza Khan
- Senior Social Media Executive, TBWA\RAAD
- Rand Hilal
- Senior Account Director, TBWA\RAAD
- Ahmed Hamza
- Account Director, TBWA\RAAD
- Richard Rao
- Senior Account Executive, TBWA\RAAD
- George Oghgassian
- Account Executive, TBWA\RAAD
- Layla Adib
- Executive Digital Director, TBWA\RAAD
- Rony Skaf
- Senior Digital Manager, TBWA\RAAD
- Rabih Chehayeb
- Digital Account Executive, TBWA\RAAD
- Karim El Khoury
- Digital Account Executive, TBWA\RAAD
- Diala Toska
- Senior Designer, TBWA\RAAD
- Smithesh Krishnan
- Art Director, TBWA\RAAD
- Seif Rashwan
- Motion Designer, TBWA\RAAD
- Christin Jacob
- Finalizer, TBWA\RAAD
- Sugan Jeevarathinam
- Finalizer, TBWA\RAAD
- Kalaiselvan Mariyappna
- Creative Services Director, TBWA\RAAD
- Ezzat Habra
- Business Unit Director, Hearts & Science
- Rawan Hilal
- Growth Lead, Hearts & Science
- Vinay Gangwani
- Planning Manager, Hearts & Science
- Reem Usama
- Senior Planner, Hearts & Science
- Kamal Al Jabi
- Head of Investments, Hearts & Science
- Mohamad Majed
- Associate Director of Investments, Hearts & Science
- Ali Jammal
- Planning Executive, Hearts & Science
- Alaa Ibrahim
- Account Director, Power League Gaming
- Dennis Slade
- Communications Manager, Power League Gaming
- Mustafa Kannas
- Account Manager, Power League Gaming
- Pedro Murta
- Social Media and Influencer Management Executive, Power League Gaming
- Abdul Rahman Hazem
- Director and Post-Production Coordinator, Piloto
- Alexandre Chalabi
- Director, Piloto
- Daniel Soro
- Executive Producer, Piloto
- Natalia Souza
- Executive Production Assistant, Piloto
- Willian Sousa
- Commercial Director, Piloto
- Regina Knapp
- Project Coordinator, Piloto
- Roberta Frederico
- Project Manager, Piloto
- Rayssa Bernardi
- Project Manager, Piloto
- Marília Raffaeli
- Art Director, Piloto
- Thiago Biazzoto
- Illustrator, Piloto
- Vini Capiotti
- Illustrator, Piloto
- Anderson Nishimura
- Editor, Piloto
- Marcio Canella
- Editor, Piloto
- Cris Arbex
- Finalizer, Piloto
- Kevin Crauford
- Finalizer, Piloto
- Lucas Garcia
- Motion Graphics and Compositing, Piloto
- Victor Further
- Motion Graphics and Compositing, Piloto
- Pedro Lima Junior
- Motion Designer, Piloto
- Alexandre Mendes
- Colorist, Piloto
- Gigio Pelosi
- CTO and Project Lead, Eterna
- Denis Chernitsyn
- Project Manager, Eterna
- Anton Anischenko
- Game Designer, Eterna
- Sergey Kurzov
- Unity Developer, Eterna
- Andrei Snigur
- Unity Developer, Eterna
- Dmitry Grodo
- Unity Developer, Eterna
- Dmitry Bychkov
- QA, Eterna
- Victoria Boris
- 2D/3D Art, Eterna
- Kristina Chernyavskaya
- 2D/3D Art, Eterna
- Lena Mykoliuk
- 2D/3D Art, Eterna
- Ivan Sobodysh
- UI/UX, Eterna
- Anastasia Savitskaya
- Sound Designer, Eterna
- Vadim Shamma
