Whānau Ora · New Zealand · 2025Film · OOH · Digital & Tech
The Māori Roll Call.
Whānau Ora's campaign made a public roll call of people participating in the Māori electoral roll initiative.
- Brand
- Whānau Ora
- Agency
- Motion Sickness
- Market
- New Zealand
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Whānau Ora wanted to explain the Māori electoral roll and make participation visible through trusted community relationships.
The idea
Motion Sickness built the campaign around names read aloud by Tāme Iti. Films, a microsite and outdoor placements extended the roll call, with consenting participants' names appearing in their local communities.
Case study source: Motion Sickness Source ↗
Awards
- Spikes Asia 2026Grand Prix for GoodGrand Prix for Good
Credits
- Client
- Whānau Ora
- Featured participant
- Tāme Iti
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