Royal Commission for AlUla / Saudi Arabia and international / 2023Film · Social · OOH · Digital & Tech
The Journey of Hope.
For Arabian Leopard Day, AlUla's conservation campaign used a cub named Amal as a symbol of hope for the endangered species.
- Brand
- Royal Commission for AlUla
- Agency
- IMPACT BBDO
- Market
- Saudi Arabia and international
- Region
- Global
- Year
- 2023
The challenge
Build international awareness and support for the conservation of the Arabian leopard.
The idea
IMPACT BBDO created a bilingual emblem inspired by Amal, extending it into a film shown on prominent outdoor screens and a Snapchat lens placing a virtual leopard at Hegra.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Royal Commission for AlUla
- Creative agency
- IMPACT BBDO
- Creative director
- Rana Sadek
