Snickers / UAE / 2022OOH · Social · Promo
Confusing Weekend.
Snickers responded to the UAE's change in weekend days with a light-hearted campaign about everyday confusion.
- Brand
- Snickers
- Agency
- IMPACT BBDO
- Market
- UAE
- Region
- GCC
- Year
- 2022
The challenge
Find a timely role for the brand in a widespread conversation about adjusting to a new weekend.
The idea
IMPACT BBDO sent out 'New Weekend Kits', placed contextual outdoor and audio messages, and invited people to share their mix-ups on social media.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Snickers
- Creative agency
- IMPACT BBDO
- Regional executive creative director
- Ali Rez
- Executive creative director
- Marie Claire Maalouf
- Director
- Joris Bosdriesz
- Audio platform
- Anghami
