Fire & Emergency New Zealand / New Zealand / 2022Experiential
You're Cooked.
Fire and Emergency New Zealand offered fire-free recipes for people tempted to cook while impaired.
- Brand
- Fire & Emergency New Zealand
- Agency
- Motion Sickness
- Market
- New Zealand
- Region
- Global
- Year
- 2022
The challenge
Impaired New Zealand cooks risked kitchen fires while chasing late-night food.
The idea
A fire-free cookbook, test kitchen, and recipe videos turn under-the-influence cravings into safer no-stove meals and social content.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Fire & Emergency New Zealand
- director
- Sam Stuchbury
