Suncorp / Australia / 2021Experiential
One House to Save Many.
Suncorp and partners designed and tested a home prototype for extreme Australian weather.
- Brand
- Suncorp
- Agency
- Leo Burnett Australia
- Market
- Australia
- Region
- Global
- Year
- 2021
The challenge
Prepare Australian homes for intensifying climate disasters
The idea
A disaster-resistant prototype house demonstrates flood, fire, and cyclone resilience through an integrated campaign.
Case study source: Branding in Asia Source ↗
Awards
- Cannes Lions 2022PR – E01 CORPORATE IMAGE, COMMUNICATION & REPUTATION MANAGEMENTSilver
- Clio Awards 2022Clio Awards / Branded Entertainment & Content / Film-UnscriptedBronze
- Clio Awards 2022Clio Awards / Design / SustainabilityBronze
- Cannes Lions 2022Innovation – A06 PRODUCT INNOVATIONGrand Prix
- Cannes Lions 2022Sustainable Development Goals – C02 INDUSTRY, INNOVATION AND INFRASTRUCTUREBronze
- Clio Awards 2022Clio Awards / Public Relations / EnvironmentalBronze
Credits
- Brand
- Suncorp
- Creative partner
- The Glue Society
- Research partners
- CSIRO; James Cook University
- Architect
- Room11 Architects
