Suncorp Insurance / Australia (Queensland) / 2022Experiential
Resilience Road.
Suncorp took rebuilt homes on the road to demonstrate practical ways to improve disaster resilience.
- Brand
- Suncorp Insurance
- Agency
- Leo Burnett Australia
- Market
- Australia (Queensland)
- Region
- Global
- Year
- 2022
The challenge
Show disaster-prone Australians practical home upgrades that improve resilience.
The idea
Five rebuilt homes toured Queensland communities, demonstrating practical renovations that help households withstand flood, fire, storm and heat risks.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Suncorp Insurance
- EGM
- Mim Haysom
- ECD
- Andy Fergusson
