New Zealand Herpes Foundation / New Zealand / 2024Film · Digital & Tech · Social
Make New Zealand the Best Place in the World to Have Herpes.
New Zealand Herpes Foundation turned stigma education into a national challenge with humorous lessons and a live leaderboard.
- Brand
- New Zealand Herpes Foundation
- Agency
- Motion Sickness
- Market
- New Zealand
- Region
- Global
- Year
- 2024
The challenge
Make herpes education approachable and reduce the social stigma that discourages open conversation.
The idea
Turn learning into a national challenge. Local personalities deliver humorous educational lessons, while an international leaderboard gives audiences a shared reason to participate and move New Zealand up the rankings.
Case study source: Little Black Book Source ↗
Awards
- Cannes Lions 2025Film – F05 USE OF HUMOURGold
- Cannes Lions 2025Grand Prix for Good – G01 GRAND PRIX FOR GOODGrand Prix for Good
- Cannes Lions 2025Entertainment – E05 USE OF HUMOURBronze
- Cannes Lions 2025Health & Wellness – B02 NON-PROFIT/FOUNDATION-LED EDUCATION & AWARENESSGold
- Cannes Lions 2025Sustainable Development Goals – A03 GOOD HEALTH AND WELL-BEINGBronze
- Clio Awards 2025Clio Health / Creative Effectiveness / NationalGold
- Clio Awards 2025Clio Health / Creative StrategyGold
- Clio Awards 2025Clio Health / Branded Entertainment & Content / Film-ScriptedSilver
- Clio Awards 2025Clio Health / IntegratedSilver
- LBB Immortal Awards 2025 — Commendation (source: LBB campaign listing)
Credits
- Brand
- New Zealand Herpes Foundation
- Production partner
- FINCH
- Campaign partner
- ED.l
- PR partner
- DigPR
- Research partner
- TRA
- Director
- Alex Roberts
- Executive creative director
- Sam Stuchbury
