Heimstone / France / 2025Retail & Shopper · Experiential · Design & Packaging
The Heimstone Public Pool.
For a summer store in Saint-Tropez, The Refreshment Club turned a small shop for Paris label Heimstone into a 1960s-style municipal swimming pool, blue mosaic and pool ladder included.
- Brand
- Heimstone
- Agency
- The Refreshment Club
- Market
- France
- Region
- Global
- Year
- 2025
The challenge
Heimstone needed a seasonal shop that would stand out in a town full of luxury boutiques and could host events as well as sell clothes.
The idea
The agency designed the 60 m² space at 14 traverse du Marbrier to look like an old public pool, with blue mosaic for water and a metal ladder as the centrepiece. It ran all summer with evening events, private screenings, artist collaborations and a campaign for a new clothing line. Heimstone was founded by Alix Petit, who became The Refreshment Club's CEO in January 2026.
Case study source: Galerie Joseph Source ↗
