Thu, Oct 22
Saints-Pères Paris / France / 2025Retail & Shopper · Experiential · Design & Packaging

The Extra Virgin Bar.

For Paris porcelain house Saints-Pères, The Refreshment Club built an olive-oil bar into the flagship, selling rare oils in refillable porcelain vessels that bring customers back.

Brand
Saints-Pères Paris
Market
France
Region
Global
Year
2025

The challenge

Fine porcelain is bought once and kept for decades, so the category gives customers little reason to return. Saints-Pères wanted its new Left Bank flagship to be a place people come back to, not just a showroom.

The idea

The agency designed the 160 m² flagship at 69 rue des Saints-Pères around an extra virgin olive oil bar. Oils from around the world can be tasted in the shop or taken home in Saints-Pères porcelain made to be refilled, so each refill is a visit and the porcelain becomes part of a daily habit. The space, in dry-stacked brick that recalls a kiln under a lightbox ceiling, also has a coffee bar and room for tastings and dinners.

Case study source: D&AD Awards Archive Source ↗

Awards

  • Dandad 2026Brand Transformation / Customer Experience & EngagementGraphite Pencil
  • Dandad 2026Spatial Design / Retail InteriorsWood Pencil
  • D&AD 2026 Graphite Pencil, Brand Transformation (Customer Experience & Engagement)
  • D&AD 2026 Wood Pencil, Spatial Design (Retail Interiors)

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