FACES / Saudi Arabia, UAE / 2026Film · Retail & Shopper
Beauty the Eye Can't See.
For Fragrance Month, FACES makes scent visible: a fashion-editorial film shows flowers, petals and raw ingredients swirling around the wearer, carried into in-store fragrance layering advice.
- Brand
- FACES
- Agency
- The Refreshment Club
- Market
- Saudi Arabia, UAE
- Region
- GCC
- Year
- 2026
The challenge
Shoppers give fragrance far less thought than outfits or makeup; the brand cites around 30 seconds versus 17 and 13 minutes.
The idea
Treat fragrance as part of the look by imagining a lens that reveals scent around the body, then extend it in store with curated layering collections and expert guidance.
Case study source: Campaign Middle East Source ↗
