Al-Emlaq / JordanExperiential · PR Stunts
The Gigantic Stain.
Children were invited to stain a record-breaking giant T-shirt, which was later cut into 8,000+ regular shirts and donated to charity.
- Brand
- Al-Emlaq
- Agency
- VML
- Market
- Jordan
- Region
- MENA
Results
- 12M organic impressions
- About $1.14M earned media
- Market share up 11%
Case study source: VML Source ↗
