Animal Político · Mexico · 2025Film
The Exam.
A fictional classroom thriller exposes the recruitment of talented students by criminal organisations.
- Brand
- Animal Político
- Agency
- McCann Mexico
- Market
- Mexico
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Animal Político wanted to bring attention to its investigation into criminal recruitment without relying only on a conventional news report.
The idea
McCann and Weber Shandwick turned the investigation into a short film in which academic promise becomes a recruitment target. Cinema and online distribution gave the reporting a dramatic form designed to reach audiences beyond the publication's regular readers.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Grupo Animal · Animal Político
- Communications Agency
- Weber Shandwick Mexico
- Production / Editing
- Wabi
- Creative Director
- Rodrigo Tarquino
- Group Creative Director
- Arturo Velázquez
- Executive Creative Director
- Alejandro Bermudez
