KFC Arabia / Saudi Arabia, UAE, QatarFilm · Social
Taste Rules.
Integrated Gen Z campaign in KSA, UAE and Qatar that cheekily rewrote local table manners: double-dipping welcome, cutlery optional, sauce stains accepted.
- Brand
- KFC Arabia
- Agency
- TBWA\RAAD
- Market
- Saudi Arabia, UAE, Qatar
- Region
- GCC
Case study source: TBWA\RAAD Source ↗
