Nissan Middle East / United Arab Emirates / 2020Film · Social
Ode to Empty Roads.
During the first COVID-19 lockdown, Nissan used images of empty Dubai roads to encourage people to stay home.
- Brand
- Nissan Middle East
- Agency
- TBWA\RAAD
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2020
The challenge
Communicate with empathy during lockdown while a mobility brand asked people to temporarily stop driving.
The idea
A reflective voiceover accompanies footage of Dubai's normally busy but now empty roads, with a promise that people will meet again. The team assembled the film remotely using existing and stock footage.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- TBWA\RAAD Dubai / Nissan United
- Client
- Nissan Middle East
- Managing director, Nissan United at TBWA\RAAD
- Ghassan Kassabji
