Nissan · Arabian Automobiles · United Arab Emirates · 2024Film · Social
The Unusual Suspects.
Nissan Altima's features were woven into a mystery series about a stolen car in Dubai.
- Brand
- Nissan · Arabian Automobiles
- Agency
- TBWA\RAAD
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Introduce the Altima's features through a story that could keep viewers engaged across multiple episodes.
The idea
A detective questions a sequence of suspects about a missing Altima. Each weekly episode advances the investigation while revealing a different aspect of the car.
Case study source: Nissan Dubai Source ↗
Credits
- Client
- Arabian Automobiles Company
- Brand
- Nissan
- Creative agency
- TBWA\RAAD
