Corona / ColombiaRetail & Shopper · Promo · Creative Commerce · B2B
Sunset O'Clock.
Corona turned the production time printed on every bottle into a ticket: the closer it was to sunset, the bigger the prize.
- Brand
- Corona
- Agency
- DAVID
- Market
- Colombia
- Region
- Global
The idea
Drinkers checked the time stamp on their bottle, photographed it and sent it to Corona by direct message on social. Times nearest to sunset unlocked the most valuable rewards, including trips to Corona destinations, tying the brand to its sunset positioning.
Case study source: Activation Ideas Source ↗
