Clash of Clans (Supercell) / GlobalPR Stunts · Creative Commerce · Digital & Tech
Haaland Payback Time.
Clash of Clans made Erling Haaland a playable hero and invited his rivals' fans to raid the village he had built.
- Brand
- Clash of Clans (Supercell)
- Agency
- DAVID
- Market
- Global
- Region
- Global
The challenge
The game needed to reach football fans with no reason to play, many of whom disliked Haaland.
The idea
Rather than target his fans, the 'Payback Time' challenge let haters attack Haaland's in-game village. Billboards near rival stadiums, real-time ads and rival players goaded fans into joining.
Case study source: Activation Ideas Source ↗
