Corona / ChinaRetail & Shopper
Corona Extra Lime.
Corona built a home-grown lime supply in China, helping local farmers grow premium limes and selling them as Corona Extra Lime.
- Brand
- Corona
- Agency
- DAVID
- Market
- China
- Region
- Global
The challenge
Corona's lime ritual depends on a fruit few farmers grew in China, the world's biggest beer market.
The idea
With local governments and industry partners, the brand gave farmers the know-how and tools to cultivate quality limes. Roughly a thousand days later, Corona Extra Lime reached shelves, with profits going to the growers.
Results
- Two million limes sold in year one
- Farmer income up 21%
- Corona sales up 29%
- Over $11 million in earned media
Case study source: Activation Ideas Source ↗
