Cervezas Alhambra · Spain · 2025Film · Events & Sponsorship
Sosegá.
For its centenary, Cervezas Alhambra commissioned Sosegá, a new flamenco form built around taking time.
- Brand
- Cervezas Alhambra
- Agency
- LLYC
- Market
- Spain
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The anniversary needed to express the brand's connection to Granada and its unhurried outlook while contributing something to the city's culture.
The idea
Working with musician Javier Limón and a group of flamenco artists, the project created an original musical form and a filmed performance across Granada. The music made the brand's philosophy audible.
Results
- Recognised with the 2026 Grand LIA for Music & Sound.
Case study source: London International Awards (LIA) Source ↗
Awards
- LIA 2026Music & SoundGrand Prix
Credits
- Client
- Cervezas Alhambra
- Chief Creative Officer
- Rafa Antón
- Creative Director
- Gabri Fernández
- Production
- Little Spain
- Music directors and composers
- Javier Limón · Frank Maza
