Dakar Rally / Saudi Arabia, United Arab Emirates, United Kingdom, United States, France / 2020Film · OOH · Events & Sponsorship
Dakar 2020 Global Campaign.
A global campaign introduced the first Dakar Rally in Saudi Arabia through images of the country's landscapes.
- Brand
- Dakar Rally
- Agency
- DelphysME
- Market
- Saudi Arabia, United Arab Emirates, United Kingdom, United States, France
- Region
- Global
- Year
- 2020
The challenge
Promote Dakar's first Middle East edition and introduce international audiences to the Saudi landscapes hosting the rally.
The idea
DelphysME brought footage and imagery of Saudi Arabia to major international screens, including Times Square and the Burj Khalifa, alongside the rally's teaser film.
Case study source: Abdul Latif Jameel Source ↗
Credits
- Creative agency
- DelphysME
- Media agency
- PHD
- Event brand
- Dakar Rally
