QNB / Qatar / 2022Film · Events & Sponsorship · OOH
Dream Bigger.
QNB used its FIFA World Cup Qatar 2022 sponsorship to celebrate the ambition behind hosting the tournament.
- Brand
- QNB
- Agency
- Pitch Sport
- Market
- Qatar
- Region
- GCC
- Year
- 2022
The challenge
Connect QNB's World Cup partnership to a broader story about aspiration in Qatar.
The idea
A film and integrated campaign featuring Neymar Jr and Khaby Lame turn the journey from a small dream to a global football celebration into the central message.
Case study source: Pitch Marketing Source ↗
Credits
- Brand
- QNB Group
- Creative director
- Dmitry Semenov
- Production
- Stink Paris
- Directors
- The Youth & Co
- Featured talent
- Neymar Jr; Khaby Lame
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