Johnnie Walker · Brazil · 2026Film · Events & Sponsorship
The Walk to the Walk of Fame.
Johnnie Walker brought percussionist Paulinho da Costa's contribution to popular music into the spotlight through film and documentary support.
- Brand
- Johnnie Walker
- Agency
- AlmapBBDO
- Market
- Brazil
- Region
- Global
- Year
- 2026
The challenge
Its music platform needed a story that expressed Keep Walking while giving the brand a meaningful role in music culture.
The idea
A campaign film celebrated the career of a musician heard on famous recordings but less familiar to the wider public. The brand also financed a documentary directed by Oscar Rodrigues Alves, connecting the story to recognition on Hollywood's Walk of Fame.
Results
- AlmapBBDO's LIA entry reports 698 million impressions.
Case study source: London International Awards (LIA) Source ↗
Awards
- LIA 2026Entertainment & ContentGrand Prix
Credits
- Client
- Diageo
- Chief Creative Officer
- Pernil
- Executive Creative Directors
- Edu Lima · Pedro Corbett · Rodrigo Adam
- Creative Director
- Eduardo Vares
- Production
- Nuclear Films · Trine.cc
- Director
- Oscar Rodrigues Alves
- Director of Photography
- Darran Tiernan
- Music production
- Cabaret
- PR
- Giusti Creative PR · PROS
