Qatar Tourism / Paris Saint-Germain / Qatar / Global / 2022Film · Social · Events & Sponsorship
Discover the Spirit of Qatar.
Qatar Tourism and Paris Saint-Germain combined football, animation and destination footage to invite fans to discover Qatar.
- Brand
- Qatar Tourism / Paris Saint-Germain
- Agency
- Goodship; Genero
- Market
- Qatar / Global
- Region
- Global
- Year
- 2022
The challenge
Use the club's global reach to introduce international audiences to the country's experiences and landscapes.
The idea
PSG players discover their spirit animals, which lead viewers through a mix of animated sequences and real destinations in Qatar.
Case study source: Goodship Source ↗
Credits
- Brands
- Qatar Tourism and Paris Saint-Germain
- Creative partners
- Goodship and Genero
- Director
- Jep Barcelona
- Producer
- Matthew Hopper
