Qatar Tourism / Paris Saint-Germain / Qatar / Global / 2022Film · Social · Events & Sponsorship
The World's Greatest Kickabout.
Qatar Tourism and PSG used a shared game of football to connect Paris with Qatar's landscapes.
- Brand
- Qatar Tourism / Paris Saint-Germain
- Agency
- Genero
- Market
- Qatar / Global
- Region
- Global
- Year
- 2022
The challenge
Turn a football partnership into destination storytelling for international audiences.
The idea
A football travels from Paris to Qatar, bringing players, visitors and locals together across the country's dunes, parks and city spaces.
Case study source: Genero Source ↗
Credits
- Brands
- Qatar Tourism and Paris Saint-Germain
- Creative agency
- Genero
- Director
- Matthew Hopper
- Production
- Frameworks Paris; The Film House Doha
- Directors of photography
- Asselin Gauthier; Christopher Moon
