adidas / Al Nassr FC / Saudi Arabia / Global / 2024Film · Social · Events & Sponsorship
The Legend of Najd. The Heartbeat of Riyadh.
adidas and Al Nassr launched the club's 2024–25 home kit with a tribute to Saudi football culture.
- Brand
- adidas / Al Nassr FC
- Agency
- Them Again
- Market
- Saudi Arabia / Global
- Region
- Global
- Year
- 2024
The challenge
Introduce a new kit partnership while celebrating Al Nassr's history and connection with supporters.
The idea
A film shot around Riyadh moves from the club's earlier heroes to current players and fans, drawing on match-day rituals and Saudi football history.
Case study source: Them Again Source ↗
Credits
- Brands
- adidas and Al Nassr FC
- Creative agency
- Them Again
- Production
- NaF+
- Director
- Mohammed Hammad
- Executive creative director
- Ben Griffiths
- Creative director
- Christopher Shearer
