Yas Island Abu Dhabi / Miral / India / United Arab Emirates / 2025Film · Social · Events & Sponsorship
Zindagi Ko Yas Bol.
Yas Island reunited the stars of Zindagi Na Milegi Dobara for a five-part adventure series aimed at Indian travelers.
- Brand
- Yas Island Abu Dhabi / Miral
- Agency
- Momentum
- Market
- India / United Arab Emirates
- Region
- Global
- Year
- 2025
The challenge
Build an emotional connection with Indian audiences and position Yas Island as a destination for adventure and entertainment.
The idea
Hrithik Roshan, Farhan Akhtar and Abhay Deol reunite for new challenges across Yas Island, reviving the friendship and travel themes of their popular film.
Results
- Miral reported 1.5 billion social media views and 8.2 million likes to Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Yas Island Abu Dhabi / Miral
- Creative agency
- Momentum
- Production
- Deja Vu
- PR
- Weber Shandwick MENAT and India
- Media
- Initiative
- Featured talent
- Hrithik Roshan; Farhan Akhtar; Abhay Deol
