Emirates / United Arab Emirates / Global / 2015Social · Film · Events & Sponsorship
Be There.
Emirates turned seven employees into travel storytellers for a global campaign celebrating destinations across its network.
- Brand
- Emirates
- Market
- United Arab Emirates / Global
- Region
- Global
- Year
- 2015
The challenge
Inspire travelers to consider Emirates earlier in the travel-planning process and show the human side of the airline.
The idea
Seven employee 'globalistas' documented journeys around the world, with destination films and social content amplified through a National Geographic partnership.
Results
- The submitted case reports more than 60 million video views across Facebook and YouTube.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2016 — Finalist, Travel & Tourism (https://shortyawards.com/8th/emirates-be-there-campaign)
Credits
- Brand, concept and project management
- Emirates (in-house)
- Production and content partner
- WOW Agency
- Media agency
- Havas Media
- Broadcast partner
- National Geographic
