Etihad Airways / United Arab Emirates / Global / 2019Film · Social · Events & Sponsorship
The World's Biggest Case of FOMO.
Etihad Airways invited international creators to experience and share the 2019 Abu Dhabi Grand Prix weekend.
- Brand
- Etihad Airways
- Market
- United Arab Emirates / Global
- Region
- Global
- Year
- 2019
The challenge
Build global interest in Abu Dhabi and its Grand Prix by showing the range of experiences available during race weekend.
The idea
Twelve creators received personalized itineraries and shared their own perspectives on the race, the city and travel with Etihad.
Results
- The submitted case reports more than 330 posts across platforms during the weekend.
Case study source: Shorty Awards Source ↗
Credits
- Brand and entrant
- Etihad Airways
