BCP / Peru / 2026Retail & Shopper · B2B · Digital & Tech
SOS POS.
Peruvian bank BCP turned small shops' card terminals into emergency points where phone theft victims can block their accounts.
- Brand
- BCP
- Agency
- Circus Grey
- Market
- Peru
- Region
- Global
- Year
- 2026
The challenge
Thousands of phones are stolen daily in Peru, and thieves drain bank apps before victims, now without a phone, can call for help.
The idea
BCP added an emergency blocking function to the payment terminals already used by neighbourhood businesses. Anyone can walk into a participating shop and freeze their accounts without a phone, app or call, creating a decentralised safety network.
Results
- Rolled out to more than 17,500 businesses
- An emergency blocking point within about two minutes of most Peruvians
Case study source: Activation Ideas Source ↗
