Póker / ColombiaRetail & Shopper · B2B · Digital & Tech
Beer Retirement Account.
Póker let neighbourhood shopkeepers turn the loyalty points they earn on AB InBev's B2B ordering platform into real deposits in their state pension accounts.
- Brand
- Póker
- Agency
- Monks
- Market
- Colombia
- Region
- Global
The challenge
Most Colombian shopkeepers, Póker's core sales channel, have no retirement savings, and many of their reward points were simply expiring.
The idea
Working with the government pension administrator Colpensiones, the beer brand rebuilt its BEES platform so retailers could convert accumulated points into contributions to their own pension. Every restocking order became a small step towards retirement.
Results
- More than 271 million platform points redeemed into pensions
- Platform adoption among target shopkeepers up 21%
- Over 30,000 shopkeepers saving through the scheme
- Shopkeeper orders increased
Case study source: Activation Ideas Source ↗
