Lifebuoy (Unilever) / IndonesiaRetail & Shopper · Creative Commerce · B2B · Digital & Tech
Diagnosticker.
Lifebuoy built a reusable heat-sensitive fever sticker into its soap packaging, with a QR code linking families to a free doctor consultation.
- Brand
- Lifebuoy (Unilever)
- Agency
- Edelman
- Market
- Indonesia
- Region
- Global
The challenge
In rural Indonesia, childhood illnesses with high fevers often go unnoticed until too late because mothers struggle to reach doctors.
The idea
Each soap pack carried a thermometer sticker parents could use to check a child's temperature, plus a QR code for a free video consultation via telehealth partner Halodoc. Community outreach in West Java villages taught families to use it before a national media launch.
Results
- 50,000 packs distributed
- 300,000 free doctor consultations
- 200,000 people reached through community outreach
- Media reach of 335.8 million
Case study source: Activation Ideas Source ↗
