Cemento Sol / PeruDesign & Packaging · OOH
Sightwalks.
Cement brand Cemento Sol built tactile signage for people with visual impairments into Lima's pavements. The first streets were laid in the Miraflores district.
- Brand
- Cemento Sol
- Agency
- Circus Grey
- Market
- Peru
- Region
- Global
The challenge
Street signage in Lima is made to be seen, which leaves pedestrians with visual impairments with little to guide them. Cemento Sol, part of UNACEM, wanted its core product to solve that.
The idea
Circus Grey, Grey's studio in Peru, developed a tactile signage system built into special pavement tiles, a project that took almost two years to develop and install. The tiles went down in Miraflores, with plans to spread to other Lima districts. Cemento Sol made the design and its patent free to use through its website.
Results
- According to Grey, more than 75,000 square metres of the tiles have been laid.
Case study source: Grey Source ↗
Awards
- Cannes Lions 2025Creative Effectiveness – B04 CREATIVE EFFECTIVENESS FOR GOODBronze
- Cannes Lions 2025Health & Wellness – B01 BRAND-LED EDUCATION & AWARENESSGold
- Cannes Lions 2024Outdoor – D02 AMBIENT OUTDOORSilver
- Cannes Lions 2024Outdoor – E07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYGold
- Cannes Lions 2024Direct – E03 EXPERIENCE DESIGNSilver
- Cannes Lions 2024Media – D07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYGold
- Cannes Lions 2024Brand Experience & Activation – E01 LOCAL BRANDGold
- Cannes Lions 2024Design – D05 WAYFINDING & SIGNAGEGrand Prix
- Cannes Lions 2024Design – D04 SPATIAL & SCULPTURAL EXHIBITIONS AND EXPERIENCESBronze
- Cannes Lions 2024Sustainable Development Goals – B03 SUSTAINABLE CITIES AND COMMUNITIESGold
Credits
- Creative agency
- Circus Grey
- Creative Chairman & CEO, Circus Grey
- José Rivera y Piérola
- Global Chief Creative Officer, Grey
- Gabriel Schmitt
- Commercial Manager, UNACEM
- Gabriel Barrio
