Ghost Town.
Turkish retailer CarrefourSA wrapped a coastal fishing village in four tonnes of ghost nets pulled from the Sea of Marmara, to show how lost nets could empty fishing towns.
- Brand
- CarrefourSA
- Agency
- TBWA\Istanbul
- Market
- Turkey
- Region
- Global
The challenge
Ghost nets, fishing nets lost or dumped at sea, keep trapping marine life for decades and threaten small-scale coastal fishing. CarrefourSA wanted people to see that the loss could end with abandoned fishing villages.
The idea
TBWA\Istanbul used four tonnes of ghost nets collected from the Sea of Marmara to cover Ocaklar village in Balıkesir, turning a living fishing village into the ghost town it could become. The campaign, known in Turkish as Hayalet Ağlar (Ghost Nets), carried the line that there is still a chance. Organic Film produced the film, directed by Yiğit Karagöz.
Case study source: Demirören Haber Ajansı (DHA) Source ↗
Awards
- Cannes Lions 2025Outdoor – C03 SPECIAL BUILDBronze
- Cannes Lions 2025Design – A08 BRAND ENVIRONMENT & EXPERIENCE DESIGNGold
Credits
- Creative agency
- TBWA\Istanbul
- PR
- Momentum İletişim
- Production
- Organic Film
- Director, Organic Film
- Yiğit Karagöz
- Voice-over
- Burak Sevinç
