We Will Stop Femicide Platform / TurkeyOOH · PR Stunts
Invisible Petitions.
A woman's real petition for protection, headlined in her own words "I don't want to die", was blown up to the size of a building in Istanbul.
- Brand
- We Will Stop Femicide Platform
- Agency
- TBWA\Istanbul
- Market
- Turkey
- Region
- Global
The challenge
Women's requests for protection from violence often go unread. The We Will Stop Femicide Platform wanted authorities and the public to face them.
The idea
TBWA\Istanbul placed the enlarged petition on an apartment building in Zincirlikuyu, a prime billboard spot. It was booked for a week but taken down within 12 hours, after which the message went up on buildings in other parts of Turkey.
Results
- The billboard made national news in Turkey and was shared by thousands of people and celebrities, according to the agency's entry.
Case study source: Creativepool Source ↗
Awards
- Clio Awards 2022Clio Awards / Out of Home / BillboardSilver
- Cannes Lions 2021Media – A10 NOT-FOR-PROFIT / CHARITY / GOVERNMENTSilver
- Cannes Lions 2021Media – B03 USE OF PRINT / OUTDOORGold
- Cannes Lions 2021Media – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYSilver
- Cannes Lions 2021PR – A10 NOT-FOR-PROFIT / CHARITY / GOVERNMENTBronze
- Cannes Lions 2021PR – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYBronze
Credits
- Creative agency
- TBWA\Istanbul
- Chief Creative Officer, TBWA\Istanbul
- İlkay Gürpınar
- Executive Creative Director, TBWA\Istanbul
- Volkan Karakasoglu
- Chief Strategy Officer, TBWA\Istanbul
- Toygun Yilmazer
- Head of Creative, TBWA\Istanbul
- Cantekin Gungor
- Head of Creative, TBWA\Istanbul
- Onder Dundar
- Creative Director, TBWA\Istanbul
- Eser Yazıcı
- Art Director, TBWA\Istanbul
- Ece Akturk
- Deputy Managing Director, TBWA\Istanbul
- Ela Bilgisel
- Brand Director, TBWA\Istanbul
- Yekta Elvin Oncel
- Brand Manager, TBWA\Istanbul
- Katya Atat
- Agency Producer, TBWA\Istanbul
- Tansu Akturk
