Berger Paints / Pakistan / 2019OOH · PR Stunts
Truck Art Childfinder.
Berger Paints had Pakistan's truck artists paint portraits of missing children, with a helpline number, on goods trucks that travel to remote parts of the country.
- Brand
- Berger Paints
- Market
- Pakistan
- Region
- Global
- Year
- 2019
The challenge
Missing children in Pakistan are often moved quickly to remote areas that traditional media doesn't reach. Pakistan's goods trucks do.
The idea
Pakistani trucks are usually decorated with flowers, animals and portraits of celebrities, soldiers or politicians. BBDO Pakistan and Impact BBDO, working with artist and activist Samar Minallah Khan and Roshni Helpline, had truck artists paint missing children's faces and the helpline number instead, and sent the trucks across the country.
Results
- The helpline received 313 calls from across Pakistan in the first week after the trucks were released, according to LBB's report of the launch.
Case study source: LBB Online Source ↗
Awards
- Cannes Lions 2019PR LionsSilver
- Cannes Lions 2019Media LionsBronze
- Cannes Lions 2019Industry Craft LionsSilver
- Cannes Lions 2019Design LionsBronze
Credits
- Creative agency
- BBDO Pakistan / Impact BBDO
- Production
- Sarah Tareen Productions
- Additional company
- Ethnomedia
- Additional company
- Roshni Helpline
- Executive Creative Director, BBDO Pakistan / Impact BBDO
- Ali Rez
- Chief Creative Officer, BBDO Pakistan / Impact BBDO
- Paul Shearer
- Creative Director and Strategic Planning Director, BBDO Pakistan / Impact BBDO
- Assam Khalid
- Creative Director, BBDO Pakistan / Impact BBDO
- Hira Mohibullah
- Associate Creative Director, BBDO Pakistan / Impact BBDO
- Moiz Khan
- Writer, BBDO Pakistan / Impact BBDO
- Huma Mobin
- Senior Art Director, BBDO Pakistan / Impact BBDO
- Haroon Rashid
- Art Director, BBDO Pakistan / Impact BBDO
- Ahmed Mustafa
- Art Director, BBDO Pakistan / Impact BBDO
- Haseeb Akram
- Account Manager, BBDO Pakistan / Impact BBDO
- Zain Aslam
- Conceptual Artist / Anthropologist, Ethnomedia
- Samar Minallah Khan
- Director, Sarah Tareen Productions
- Sarah Tareen
- Producer
- S. Izmerai Durrani
- Editor
- Abubakar Khalil
- Illustrator
- Hayat Khan
- Illustrator
- Tahir Hayat
- Illustrator
- Javed Gul
- Illustrator
- Waras Khan
- Illustrator
- Suhail Ghori
- Illustrator
- Abdur Rehman
