Samsung / Portugal / 2025PR Stunts · Events & Sponsorship · Digital & Tech
Sem Igual.
To launch the Galaxy S25 in Portugal, Samsung opened a pop-up restaurant where AI created every dish.
- Brand
- Samsung
- Agency
- NERVO
- Market
- Portugal
- Region
- Global
- Year
- 2025
The idea
Guests chose ingredients, photographed them with the S25 and asked Gemini for a recipe within 30 minutes. Chefs then cooked the AI-generated dish, so no plate was ever served twice.
Results
- Earned media worth roughly three times the investment
Case study source: Activation Ideas Source ↗
