UVA / Puerto Rico / 2026Promo · PR Stunts · Creative Commerce · Events & Sponsorship · Digital & Tech
Uva Uva Bombón.
Puerto Rican delivery app UVA bet that Bad Bunny would sing a lyric that sounds like its name at the Super Bowl halftime, and dropped $1 deals the moment he did.
- Brand
- UVA
- Agency
- de la Cruz Ogilvy
- Market
- Puerto Rico
- Region
- Global
- Year
- 2026
The challenge
A small local brand wanted a piece of the Super Bowl without losing its local identity or paying for a national spot.
The idea
Days before the game, UVA publicly promised that if Bad Bunny sang the line from Tití Me Preguntó during halftime, it would unlock a selection of products for $1. The offer went live in the app as the lyric played.
Results
- The $1 offer sold out before the halftime show ended
Case study source: Activation Ideas Source ↗
