Wisła Kraków / PolandPromo · PR Stunts · Creative Commerce · Social · Events & Sponsorship · Digital & Tech
Lucky Fan Index.
Polish football club Wisła Kraków used match data to give every supporter a personal luck score based on results at games they attended.
- Brand
- Wisła Kraków
- Agency
- VML Poland
- Market
- Poland
- Region
- Global
The challenge
After an unlucky season, the club needed to bring superstitious fans back to the stadium.
The idea
An algorithm matched each fan's attendance history against match stats and outcomes to calculate how much luck they bring. The luckiest fans got VIP box upgrades, while the 'unlucky' were offered discounts on lucky merchandise.
Results
- Average attendance up 42%, the highest in the league
- Around 250,000 fan profiles analysed
Case study source: Activation Ideas Source ↗
