Future Hospitality Summit / Saudi Arabia / Global / 2020B2B · Digital & Tech · PR Stunts · Events & Sponsorship
Future Hospitality Summit 2020.
Saudi Arabia's first Future Hospitality Summit used a hybrid virtual format to convene the international hospitality industry in 2020.
- Brand
- Future Hospitality Summit
- Agency
- Katch International
- Market
- Saudi Arabia / Global
- Region
- Global
- Year
- 2020
The challenge
Generate international and Saudi media awareness for a virtual hospitality event during a period of disruption to travel and tourism.
The idea
Katch provided strategic communications, spokesperson profiling, media partnerships and digital outreach around a live programme with online networking and virtual exhibition features.
Results
- Katch reported more than 540 articles about the summit and more than 50 media registrations.
Case study source: Katch International Source ↗
Credits
- Brand
- Future Hospitality Summit
- Organisers
- Saudi Ministry of Tourism / G20 Saudi Secretariat
- Digital platform
- Bench Digital
- PR agency
- Katch International
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