Thu, Oct 29
Future Hospitality Summit / Saudi Arabia / Global / 2020B2B · Digital & Tech · PR Stunts · Events & Sponsorship

Future Hospitality Summit 2020.

Saudi Arabia's first Future Hospitality Summit used a hybrid virtual format to convene the international hospitality industry in 2020.

Brand
Future Hospitality Summit
Market
Saudi Arabia / Global
Region
Global
Year
2020

The challenge

Generate international and Saudi media awareness for a virtual hospitality event during a period of disruption to travel and tourism.

The idea

Katch provided strategic communications, spokesperson profiling, media partnerships and digital outreach around a live programme with online networking and virtual exhibition features.

Results

  • Katch reported more than 540 articles about the summit and more than 50 media registrations.

Case study source: Katch International Source ↗

Credits

Brand
Future Hospitality Summit
Organisers
Saudi Ministry of Tourism / G20 Saudi Secretariat
Digital platform
Bench Digital
PR agency
Katch International

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