Dove / Global / 2013Social · PR Stunts
Real Beauty Sketches.
A forensic sketch artist drew women from their own descriptions and from strangers' descriptions, revealing how harshly women judge their own looks.
- Brand
- Dove
- Agency
- Ogilvy Brazil
- Market
- Global
- Region
- Global
- Year
- 2013
The idea
FBI-trained artist Gil Zamora sketched each woman unseen, first from her self-description, then from a stranger who had just met her. Side-by-side, the strangers' portraits came out more flattering and more accurate, and the film was released online in several markets.
Results
- About 163 million global views by June 2013
- 4.6 billion media impressions
Case study source: Activation Ideas Source ↗
