KitKat Canada · Canada · 2026PR Stunts · Social · OOH
Security Detail.
KitKat gives a Toronto chocolate delivery a presidential-style security escort.
- Brand
- KitKat Canada
- Agency
- Courage
- Market
- Canada
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Bring attention back to KitKat after news of a stolen European shipment became a wider conversation involving other brands.
The idea
Courage stages a real delivery with black SUVs and security personnel surrounding a KitKat truck. Protection continues at the shop shelves, treating everyday chocolate like a valuable asset. Footage of the convoy extends the street spectacle into social and earned media.
Case study source: Courage Source ↗
Awards
- Cannes Lions 2026Outdoor / C06 - TransitSilver
Credits
- Client / Brand
- Nestlé · KitKat Canada
- Chief Creative Officer
- Dhaval Bhatt; Joel Holtby
- Group Creative Director
- Hemal Dhanjee; Steve Ierullo
- Art Director
- Arman Sadrzadeh; Raha Bakhtiari; Aleguandra Vallejo
- Copywriter
- Loraya Hrynkiw; Zac Smith; Kushal Lalvani
- Agency Executive Producer
- Clair Galea
- Production Company
- The Deli
- Production Executive Producer
- Ben Robinson; Cia Mellegers
- Producer
- Michael Ren
- PR Director
- Natalia Banoub
