Tourism New Zealand / Australia / 2022PR Stunts · Social · OOH
Secret (Travel) Agents.
Tourism New Zealand recruited Kiwis as playful undercover advocates for travel from Australia.
- Brand
- Tourism New Zealand
- Agency
- TBWA\Sydney
- Market
- Australia
- Region
- Global
- Year
- 2022
The challenge
Australians needed renewed reasons to visit New Zealand after travel disruption.
The idea
A leaked celebrity video conference and Australian digital billboards revealed undercover Kiwi travel agents recruiting visitors for New Zealand.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tourism New Zealand
- PR
- Eleven
- production
- Photoplay
